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URL

An Engagement Tool found in the ON24 Platform’s webinar and virtual event capabilities. Enables ON24 users to direct mobile audiences to a website.

Overview

  • Easy Redirection: Sends mobile attendees to external sites instantly.
  • Enhanced Interaction: Drives action without disrupting the webinar experience.
  • Flexible Utility: Supports CTAs, resources, promotions, and next steps.

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What Is URL?

The URL engagement tool within the ON24 Intelligent Engagement Platform allows presenters and producers to direct mobile attendees to external webpages while attending a webinar or virtual event. By triggering a URL during the session, organizers can guide viewers to relevant resources, product pages, registration forms, or supporting content.

This tool ensures that mobile viewers—who often have limited space for interactive elements—can still access essential content and next steps without disrupting the flow of the presentation. The URL tool functions alongside other interactive features outlined on the webinar capabilities page.

Why It Matters

Engagement during webinars is driven by timely and relevant actions. The URL tool enables immediate redirection, helping presenters deliver calls to action, connect attendees with resources, or promote upcoming events. For mobile participants, tapping a link is significantly faster and more intuitive than navigating multiple console widgets.

This improves accessibility, drives conversion, and supports diverse program objectives—from marketing and demand generation to training and customer enablement. The ability to deliver targeted links at key moments supports content strategies described on the Propel Your Pipeline page.

How It’s Used

  • Promoting Resources Or Downloads: Presenters may direct attendees to blogs, product pages, or documentation hosted on the ON24 website or customer sites.
  • Driving CTA Actions: Common uses include “Learn More,” “Register Now,” “Download the Guide,” or “Start Your Trial” prompts—especially for mobile attendees who benefit from simplified navigation.
  • Supporting Product Demos: Organizers often share URLs to additional demos or product tutorials, complementing live or simu-live content.
  • Redirecting To Related Webinars: URL tools can direct participants to upcoming programs, such as those listed on the Upcoming Webinars page.
  • Enhancing Virtual Conferences: During multi-track or multi-session experiences, URLs help attendees navigate to agenda pages, breakout rooms, or external partner resources.

Key Benefits

  • Mobile-Optimized Engagement: Ensures mobile viewers can access important links easily.
  • Increased Conversion: Drives immediate action during peak interest moments.
  • Versatile Use Cases: Supports marketing, product education, customer training, and event navigation.
  • Integrated Experience: Allows mobile users to explore additional content without leaving the webinar environment.
  • Enhanced Participation: Helps attendees take next steps quickly and confidently.

Frequently Asked Questions

  1. What Is The URL Tool In ON24?
    • It is an engagement tool that directs mobile attendees to an external website during a webinar or virtual event.
  2. Why Is It Important For Mobile Audiences?
    • Mobile viewers have limited screen space, and the URL tool provides a simple, tap-friendly path to essential resources.
  3. Can URLs Be Triggered At Any Time During The Webinar?
    • Yes. Organizers can send URLs during key moments or at the conclusion of a session.
  4. What Types Of Pages Can URLs Link To?
    • Event registration pages, product sites, resource hubs, landing pages, or any publicly accessible webpage.

Editorial & Methodology Notice

This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025