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Interactions report

A dashboard in the ON24 Platform providing ON24 customers with all the information on how attendees interacted with a webinar.

Overview

  • The Interactions Report: The Interactions Report tracks how attendees engage with your webinars — from polls to CTAs.
  • B2B Marketers: It helps B2B marketers understand audience behavior and identify high-intent leads.
  • ON24 Intelligent Engagement: Part of the ON24 Intelligent Engagement Platform, it connects directly to analytics, CRM, and marketing automation tools for full-funnel visibility.

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What Is the Interactions Report?

The Interactions Report is an analytics dashboard within the ON24 Platform that provides detailed insight into how audiences engage with webinars, virtual events, and on-demand experiences.

From tracking poll responses and Q&A participation to content downloads and CTA clicks, the Interactions Report consolidates all engagement data into a single, easy-to-navigate interface. This view enables marketers to evaluate which audience actions correlate most closely with conversion and buyer intent.

Each interaction is recorded as first-party engagement data, helping B2B teams measure audience behavior more accurately and improve future digital experiences.

Why the Interactions Report Matters

  • Deeper audience insight: Understand exactly how attendees interact with webinar content and tools.
  • Actionable engagement data: Identify qualified leads based on activity levels and behaviors.
  • Performance optimization: Evaluate which engagement elements—such as polls or CTAs—drive the best results.

How the Interactions Report Works

The Interactions Report aggregates engagement data collected throughout the lifecycle of a webinar. Available in the ON24 Analytics Dashboard, it gives users a holistic view of participant activity during and after an event.

Key capabilities include:

  • Engagement tracking: Monitor metrics such as poll responses, survey submissions, Q&A participation, and content downloads.
  • Audience segmentation: Filter engagement data by individual attendee, company, or region to uncover behavioral trends.
  • Performance visualization: Use interactive charts and graphs to visualize engagement across all webinar features.
  • Lead prioritization: Combine interaction data with engagement scores to identify prospects most likely to convert.
  • Data integration: Export data directly to connected systems such as Salesforce, Marketo, Eloqua, and HubSpot for campaign automation.

By combining behavioral and participation metrics, the Interactions Report helps marketers identify high-value leads and tailor post-event nurturing strategies for better ROI.

Key Benefits

  • Complete engagement visibility: Track all attendee actions in one centralized dashboard.
  • Data-driven follow-up: Equip sales teams with actionable insights based on attendee behavior.
  • Improved content strategy: Identify which topics and engagement tools resonate most with audiences.
  • Seamless CRM integration: Automatically sync engagement data with marketing systems for timely follow-up.
  • Benchmark-ready analytics: Compare webinar interaction data to industry averages from ON24’s benchmark reports.

Discover how ON24 helps you propel your pipeline by turning engagement insights into measurable outcomes.

Frequently Asked Questions

  1. What kind of interactions does the ON24 Interactions Report track?

    • It tracks a wide range of attendee actions, including poll responses, chat participation, Q&A submissions, resource downloads, and CTA clicks.
  2. Can I export data from the Interactions Report?

    • Yes. Users can export data into CSV or Excel formats or sync it directly with CRM and marketing automation tools for deeper analysis.
  3. Does the Interactions Report include on-demand engagement?

    • Absolutely. ON24’s reporting includes both live and on-demand attendee interactions for a full engagement picture.
  4. Can I compare results across multiple webinars?

    • Yes. The Interactions Report can aggregate and compare engagement data across multiple events for trend analysis.
  5. Is the Interactions Report included with the ON24 Platform?

    • It’s available as part of the ON24 Analytics suite, included with most platform tiers and accessible through the admin dashboard.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data and official platform analytics documentation aligned with EEAT standards.
 Updated: October 2025