Carousel

What is a Carousel?

A carousel is a layout component available within the ON24 Platform that enables marketers to include multiple slides or images in a single rotating section of a webpage. Carousels are most commonly used on webinar registration or event landing pages to present several pieces of related content without overwhelming the viewer.

Each slide in the carousel can highlight different aspects of the webinar — such as key speakers, agenda items, or featured sessions. The rotating or clickable interface allows registrants to view additional details without navigating away from the page. This helps maintain attention, improve dwell time, and enhance the overall registration experience.

Why it matters

• Drives audience engagement: Encourages visitors to explore multiple pieces of content from one place.
• Optimizes page space: Allows B2B marketers to share more information within a compact layout.
• Enhances conversion potential: Keeps users on the page longer, increasing the likelihood of form completions.
• Supports brand consistency: Provides flexible options for adding images, logos, and CTAs in an on-brand visual style.

How it’s used

• Feature upcoming webinars or related events on a single registration page using rotating slides.
• Include dynamic visuals like speaker photos, company logos, or event snapshots.
• Add CTAs (calls-to-action) on each or selected slides to prompt further engagement — such as “Register Now” or “Learn More.”
• Set slides to rotate automatically or allow users to manually navigate through them.
• Use carousels on additional website sections to display case studies, testimonials, or “how-to” visual guides.
• Combine the carousel layout with other webinar capabilities for a cohesive event promotion strategy.

Key benefits

• Improves user experience: Makes event registration pages more visually appealing and interactive.
• Encourages exploration: Lets users browse through multiple visuals or messages without leaving the page.
• Supports storytelling: Helps marketers display sequential information, such as event timelines or product benefits.
• Increases engagement duration: Keeps visitors engaged longer by offering rotating, clickable content.
• Promotes conversion: Boosts webinar sign-ups and engagement through strategic CTA placement.

Frequently Asked Questions

1. What is a carousel in ON24?
   • A carousel is a rotating page layout used on ON24 webinar registration pages to display multiple slides or images within a single space.
2. Why should B2B marketers use a carousel?
   • Carousels make pages more dynamic and engaging, allowing marketers to showcase event details, visuals, and CTAs in a visually appealing way.
3. Can carousels include calls-to-action?
   • Yes. CTAs such as “Register Now” or “View Agenda” can be placed on one or more slides to drive conversions.
4. Do carousels rotate automatically?
   • Marketers can choose whether slides auto-rotate or require users to click through manually.
5. Where else can carousels be used beyond registration pages?
   • They can be used on product pages, resource hubs, or event microsites to display visuals, customer logos, or instructional sequences.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.